This virtual session explored how technology companies can leverage intellectual property as a strategic business asset. The session was led by Ajit Raul, Consultant & Patent Attorney at Bhate & Ponkshe, who discussed how a well-defined IP strategy can strengthen market positioning and protect innovation. He shared practical perspectives on patents, trademarks, and IP portfolio management, while also highlighting how startups and technology firms can align their IP strategy with product development and long-term business objectives. The session provided valuable guidance on building defensible innovation and maximizing the value of intellectual property.